In a quest for innovation and customer satisfaction, we embarked on a series of strategic campaigns that not only garnered valuable qualitative feedback but also revolutionized our product offerings and bolstered our fraud prevention measures. At the core of our campaign strategy was the seamless integration of QR codes on flyers distributed by our dedicated promoters during in-store campaigns and through popular food delivery platforms. This strategic placement ensured easy access to our feedback form, inviting customers to share their thoughts and preferences directly with us. Leveraging the insights gleaned from the collected feedback, we pivoted swiftly, introducing a new SKU that catered to evolving consumer demands—a sugar-free variant with tantalizing mixed fruit flavors. This move not only delighted our existing customer base but also attracted new consumers seeking healthier and more diverse options. Through meticulous validation processes, we successfully deterred all fraudulent attempts, safeguarding our operations and maintaining the integrity of our acquisition protocols. Every receipt without a valid acquisition was promptly identified and rejected, reinforcing our commitment to fair and transparent business practices.