Case Study:Electrolux - Hundreds of prizes
In a bid to reward our valued customers and elevate their experience, Electrolux launched an enticing promotion that not only incentivized purchases but also reinforced robust fraud prevention measures.
The promotion's mechanics were simple yet effective: the first 300 buyers of Electrolux products were entitled to receive a complimentary cleaning product upon registering their purchase with valid proof. Building upon this initial excitement, all participants, regardless of being within or beyond the initial 300, were automatically entered into a thrilling lottery. The prize? Fifty state-of-the-art fryers, promising culinary enthusiasts a chance to elevate their cooking experiences with top-notch equipment.
However, the success of this promotion extended beyond customer engagement and reward. Our meticulous fraud prevention protocols ensured that all entries were legitimate and valid. Rigorous verification processes were implemented to discourage fraudulent attempts, with any receipts lacking proper acquisition details promptly rejected. This stringent approach not only upheld the integrity of the promotion but also safeguarded the interests of genuine participants.
Case Study:Electrolux - Review Generation
Electrolux's commitment to customer satisfaction and innovation is exemplified through its innovative Reviewe Generation Program, designed to incentivize and recognize valued product reviewers while maintaining stringent fraud prevention measures.
Under this program, the first 300 reviewers of Electrolux products on selected websites were eligible to receive a complimentary pack of Ariel Pods 37 washes. To claim their reward, reviewers simply needed to register through a designated form, providing proof of their authentic review.
Central to the program's success was the robust fraud prevention framework implemented by Electrolux. Every registration and review was meticulously vetted to ensure authenticity and legitimacy. Any attempts at fraudulent submissions were swiftly identified and discouraged, reinforcing the program's integrity and fairness.
